Introduction
This Privacy Policy describes how we collect, use, and protect your personal information when you use our SMS messaging service powered by Twilio. By opting into our SMS program, you agree to the practices described in this policy.
We are committed to protecting your privacy and handling your data responsibly, in compliance with applicable laws and Twilio's Acceptable Use Policy.
Information We Collect
When you interact with our SMS service, we may collect the following categories of information:
- Your mobile phone number when you opt in to receive SMS messages
- Message content you send to us via SMS
- Timestamps of messages sent and received
- Delivery status and read receipts
- Device type and carrier information (provided by Twilio)
- Opt-in and opt-out records and timestamps
- Any personal data you voluntarily provide via SMS interaction
How We Use Your Information
We use the information collected for the following purposes:
- Sending you SMS messages you have opted in to receive
- Responding to your inquiries and requests via SMS
- Providing customer support and service notifications
- Sending transactional messages (order confirmations, appointment reminders)
- Sending promotional messages (only with explicit consent)
- Complying with legal obligations and regulatory requirements
- Detecting and preventing fraud or misuse of our services
- Improving the performance and reliability of our SMS program
Important: We will never sell your mobile phone number or personal information to third parties for their marketing purposes. Message frequency may vary.
Twilio as Our Service Provider
We use Twilio Inc. as our third-party SMS service provider to send and receive text messages. By using our SMS service, your phone number and message data will be transmitted through Twilio's infrastructure.
Twilio processes your data solely on our behalf and is contractually prohibited from using your personal data for their own purposes. Twilio's data practices are governed by their own Privacy Policy, available at twilio.com/legal/privacy.
Twilio may collect technical metadata such as carrier routing information and delivery status to facilitate message delivery. This information is handled in accordance with CTIA guidelines and applicable telecommunications law.
Data Sharing & Disclosure
We do not sell, trade, or rent your personal information. We may share your information only in the following limited circumstances:
- Service Providers: Twilio and other vendors who assist in operating our SMS program
- Legal Compliance: When required by law, court order, or governmental authority
- Business Transfers: In connection with a merger, acquisition, or sale of assets
- Safety: To protect the rights, property, or safety of our users or the public
Opting Out & Data Deletion
You can opt out of receiving SMS messages at any time by replying STOP to any message. You may also reply HELP for assistance. Message and data rates may apply.
Upon opting out, we will stop sending you SMS messages promptly. To request deletion of your personal data from our records, please contact us using the information below.
To opt out, reply STOP to any message. To re-subscribe, reply START. For help, reply HELP or contact us directly.
Data Security
We implement industry-standard security measures to protect your personal information, including encryption in transit via TLS, access controls, and regular security reviews. Twilio is SOC 2 Type II certified and employs robust security practices.
However, no method of electronic transmission or storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.
Data Retention
We retain your phone number and message logs for as long as necessary to provide our SMS service and comply with legal obligations. Opt-in and opt-out records are retained for a minimum of 5 years as required by TCPA compliance guidelines.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your data rights, please contact us:
Privacy Inquiries
info@axiomxcell.inMailing Address
Axiom xCell, Inc.13230 Evening Creek Dr, Suite 217
San Diego, CA 92128